Providers are Using Social Media to Engage Patients, Collaborate with Each Other

It’s beginning to happen, slowly, but surely. Social media use in healthcare is beginning to scratch the surface.

The UCLA Health System live-tweets brain surgery, including short video clips to reduce future patients’ fear of a procedure. Johns Hopkins uses Facebook to generate a 21-fold increase of people who registered themselves as an organ donor in a single day. Texas Health Resources in Arlington is using social media internally and externally, for knowledge-sharing, team building, education, and employee recruitment. Out of the organization’s 21,500 employees, 3,500 are active social media users. Read more »