Go into any obstetrician/gynecologist’s office and you’re likely to see a large bulletin board covered with snapshots of babies.
But the docs at one Irving, Texas, OB/GYN practice have taken that ubiquitous display of cute kids into the 21st century. Their patients can post photos on the MacArthur OB/GYN Facebook page, where the doctors post news about their practice and the medical world at large. It has more than 600 fans.
Jeff Livingston, who spearheaded the practice’s venture into social media, also manages the @macobgyn Twitter account, which has about 1,600 followers. He sees Facebook as an educational and, perhaps just as important, marketing tool. “People are looking for information online,” Livingston says. “I wanted them to look at our page.” Read more »