It’s beginning to happen, slowly, but surely. Social media use in healthcare is beginning to scratch the surface.
The UCLA Health System live-tweets brain surgery, including short video clips to reduce future patients’ fear of a procedure. Johns Hopkins uses Facebook to generate a 21-fold increase of people who registered themselves as an organ donor in a single day. Texas Health Resources in Arlington is using social media internally and externally, for knowledge-sharing, team building, education, and employee recruitment. Out of the organization’s 21,500 employees, 3,500 are active social media users. Read more »